What a difference an economic downturn makes. The New Zealand Herald reports on the good-news results of an intriguing survey by business advisory firm Grant Thornton, which took the economic pulse of 7400 chief executives in 36 nations — including 200 from New Zealand — and also identified those offering the most business opportunities.
On the optimism front — something we’re into on this blog — the survey offered a strikingly different reading than a similar exercise conducted a few years ago might have detected. Fifty-seven percent of chief executives in emerging markets such as China and Brazil said they felt positive about their country's economic prospects — compared to a measly 2 percent in more mature economies such as New Zealand.
Not only are these so-called BRIC countries leading the world back to prosperity, the surveyors say, New Zealand businesses need to be well prepared to engage with them.
Indeed, according to Peter Sherwin, a business adviser for Grant Thornton, the emerging economies were developing at such a rate that ignoring them could also be a serious risk for local businesses.
How New Zealand companies might best capitalise, however, is largely a matter of the quality of business-performance advice they receive — and, as one stateside commentator cautioned this week, how governments best direct their policies toward fostering productive investment and smart planning rather than mere financial speculation.







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